Now that we've had a little time to absorb our bad news, we can better explain what's going to happen with our operations and when. Ultimately, we will be a shadow of our current selves come the new year - but there's fun (and sales) to be had until then!
Here are the major events scheduled to occur between now and January 1, 2024. Make sure to mark your calendars with anything you might not want to miss. We will explain specific details later in this newsletter.
- October 29. Storefront closes. Will still support curbside pickup.
- November 10 - 11. Members Only liquidation sale. We will provide a 50% off code to our Newsletter followers for everything in the webstore. This event will not be broadly advertised.
- November 13. Closure language flowed to website, Google, etc. as our first general public announcement.
- November 24 - 25. Black Friday liquidation sale. 50% off the entire webstore for the general public.
- December 16 - 17. Final liquidation sale. 50% off the entire webstore for our last sale.
- December 20. Donate remaining webstore items to Madison County library.
- December 22. Fully transition to online only.
Here are some operational specifics you may find interesting. They really aren't in any specific order - kind of my mind mapping exercise.
This will be the last weekly published newsletter. Here are the anticipated future newsletter release dates:
- November 9. Reminder, details (like hours), and code for Members Only sale.
- November 23. Happy Thanksgiving announcement and details on the Black Friday sale.
- December 15. Reminder and details on the final liquidation sale.
- December 29. An after-action report on how the transition went and a reminder on what the online-only store will be.
All other future newsletters will correspond with a Kickstarter title hitting the store. Considering we'll not be providing a lot of 'goodness' to folks in our weekly updates anymore, we anticipate a significant drawdown on newsletter participants. However, if you are interested in those future Kicsktarters, hang on for eventual news!
We have yet to broadly advertise our situation. It's been announced in this newsletter and our distributors know, but that's about it. I don't plan on announcing on our website, Google or Facebook to the general public until after our Member's Only sale.
We are going to close the storefront before all the sales activity begins. As we are going to physically be rearranging everything, it will not be a safe place for customers. That will take some time which is why we're giving ourselves a few weeks between closing the storefront to the first sale.
You may be wondering about the sales percentage of 50% and not greater. There are two primary reasons. First is the gap between wholesale prices and sale prices. I can tell you that wholesale prices are not that good. If we sell items too far on the wrong side of what we paid in wholesale, it significantly impacts our liquidity. Even though we're basically shutting down, we cannot 'owe' more than we make on these sales or my concept of online-only will never come to fruition. We'd simply go out of business. The second reason is we also have to clear enough to cover the free shipping thresholds too. 50% should 'just' get us there. Fun fact, it's actually better on the books to donate than to sell too far below wholesale. However, we'd like to give folks a chance to get the games at sales prices before we do donate the rest.
End Goal: When 2024 begins, we will be an online-only store selling MTG singles thru TCGPlayer and the occasional Kickstarter board game. All other reporting and functionality will be eliminated. This includes our PDF repository, the Stones program, review history, etc. from the website. So, don't save those Stones you've earned - use them in these upcoming sales! The website will ultimately be as bare-bones as possible and function 'just' to sell those last few Kickstarters. In this timeframe we will also remove our Google footprint. I will have transitioned fully to a day job and plan to run the store as a side business until the Kickstarter games are sold - at which point I'll most likely eliminate the store and its online presence entirely. I'm guessing this will be sometime in late 2024.
As I've said before, it's been a fantastic ride, and I've enjoyed every bit of it. Now that the general shock has worn off, I've had plenty of time to reflect. What might come as a surprise to many, I'm actually looking forward to working normal hours for someone else for a time. There aren't many things I've ever done that have been this rewarding, or exhausting 😀 When they say small business owners never sleep - it isn't a lie. I'd also like to thank all of you, as we never would have made it this far without you. I honestly can't say now what the future may hold, but my experience here will definitely shape what that future is. Take care everyone, and make sure to grab some games in these upcoming sales! We're looking forward to the excitement these sales will bring before we ultimately hang up the saddle and brush the horse down one last time.