It looks like the perpetual downward trend in our nation's financial situation has caught up with us. We cannot hide from the truth any longer and must make immediate changes. Check out this week's newsletter to find out what's going on.
INTO EACH LIFE SOME RAIN MUST FALL
When I was in my teens, I lived on a farm twelve miles from my best friend. During the summers and while school was out, we'd cycle to each other's houses and help each other with chores. Several times a month a bunch of us would meet at the town park or at a friend's house and play basketball or touch football. I didn't think of it until years later, but one of those basketball games would turn out to be our very last one together...and we didn't know it at the time. Young, happy, and living forever in that moment.
That story came to me recently as I was preparing to write this newsletter, because last week's newsletter will turn out to be the very last one of that type we will ever publish, and I didn't know it at the time.
Early this week our accountant laid out the Q3 results versus projections and we’re just not going to be able to carry on as we had. We are not ‘going out of business’, per se, but we are eliminating the majority of our operational footprint. Basically, between now and January 1st, we will have either sold or donated everything in our store except for Magic the Gathering and our upcoming Kickstarter games. We're also transitioning to an online-only entity. So, the store name will be carried for at least another year - but it will be primarily to move the Kickstarter games. Which we anticipate will come few and far between.
Honestly this whole thing came as an absolute shock. Maybe it’s because I was hoping against hope that we could pull thru. Maybe I was brushing the previous reports with rainbows and sparkles - but I cannot deny the truth anymore. I'm still a little numb.
Next, I need to develop a detailed exit plan, which I intend on publishing here next week. It will involve several sales, storefront closure dates, and the like. Since you have been hanging with us all these years through these newsletters, I'm thinking of making at least one of those sales specifically for this audience.
One thing I can say right now is we will honor the current list of preorders. We'll not add to the list, but what's showing on our preorders page is what we're going to fulfill. If that changes, we'll contact you directly.
Also, please don't feel too bad for us. We are happy in the fact we gave it our all. We didn't leave anything on the table and ran this business exactly as we wanted. Like the Office quote states, not everything is a lesson, sometimes you just fail. Also, we know that failure in one thing is just an avenue to try something else. We look forward to whatever that may be.
So, until next week's newsletter, we going to continue running things as we always have. After all, we had some preorders arrive this week. We just can't stop on a dime. We hope you continue to shop as you had been, we will continue to serve. Next week I'll lay out what the next few months will look like, and we'll go from there. Talk to you soon!
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